Doc. BM / 105Consulting← Index
BM-05

Read the market first

We start with who already buys, who could, and what they need to hear. The media plan comes after that.

Market research
Digital advertising

Market research

Interviews, a look at competitors, and a short account of why the offer exists. That note becomes the message. Without it, advertising is a guess with an invoice.

Digital advertising

Search and social campaigns aimed at a described audience: the offer, the budget, and a way to see what the spend returned. We do not claim platform partnerships we do not hold.

  • Audience and offer, written down
  • Ads, landing page, and the enquiry that follows
  • A budget and a plain report of enquiries against spend
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Send the brief

What you sell, to whom, and what a good month looks like.

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